Wednesday, August 25 2004

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Expanding upon a successful Game Boy ® Advance Video agreement with American Greetings Corporation, creator and owner of Strawberry Shortcake, and DIC Entertainment, exclusive worldwide licensing agency for the popular girls' brand, Majesco (OTC BB: MJSH), a leading publisher and distributor of interactive entertainment products, today announced it has secured the North American rights to publish Strawberry Shortcake: Summertime Adventure this fall.

"We are pleased to broaden our successful relationship with American Greetings and DIC Entertainment to now include a video game for the Game Boy Advance," said Jesse Sutton, Chief Executive Officer, Majesco. "Strawberry Shortcake continues to be a strong property, and we look forward to further increasing its awareness within the category."

Developed by Gorilla Games, Strawberry Shortcake: Summertime Adventure promises a wealth of adventurous fun as Strawberry Shortcake prepares her entries for the Strawberryland Bake-Off. Join Apple Dumplin', Orange Blossom, Angel Cake and Ginger Snap in two different modes of play – Berry Garden Mode and Strawberryland Adventure Mode, as they attempt to grow the best berry and use it to win the bake-off. With perplexing puzzles, peculiar power-ups and persnickety plant seeds, Strawberry Shortcake: Summertime Adventure offers players a "berry" good time.

More information on Strawberry Shortcake: Summertime Adventure and the company's entire lineup can be found online at www.majescogames.com.